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OMAHA, NE – Jan. 21, 2025 – WaveCX, a leading provider of digital product engagement solutions designed to help financial institutions (FIs) optimize their digital banking platforms, is proud to announce the addition of Kate Fitch as Director of Product Strategy and Delivery. In this pivotal role, Kate will lead the charge in developing innovative strategies and seamless delivery processes that enhance customer experiences in the financial sector.

With over 15 years of experience in advertising and a proven track record of bridging creativity with strategy, Kate brings unparalleled expertise in designing impactful solutions to complex challenges. Her leadership and vision will further position WaveCX to deliver measurable results for both FIs and their customers, reshaping how institutions approach digital engagement.

Prior to joining WaveCX, Kate honed her skills in crafting strategic campaigns and delivering results-driven solutions for major brands. Her ability to align creative initiatives with business goals makes her uniquely equipped to lead product strategy and delivery in the fast-evolving landscape of digital banking.

“This is an exciting time for WaveCX as we expand our ability to empower financial institutions with tools that deliver personalized, omnichannel engagement,” said Jon Tvrdik, CEO and founder of WaveCX. “Kate’s expertise at the intersection of creativity and strategy is unmatched. Her leadership will be instrumental in elevating our product strategies and ensuring seamless execution that drives results for our clients.”

WaveCX continues to innovate in the financial sector, offering cutting-edge solutions such as personalized content delivery, in-app product demos, and advanced AI-driven search capabilities. With the addition of Kate Fitch, the company strengthens its commitment to delivering exceptional results for financial institutions seeking to redefine customer engagement.

About WaveCX
WaveCX is a cutting-edge platform designed to streamline operations and boost customer and employee engagement for financial institutions. With a focus on enabling banks and credit unions to leverage their existing data and drive better outcomes, WaveCX is helping define how FIs think about engagement through the digital channel.

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